The Complete Luxury Wedding Pricing Method
Transform Your Wedding Business with Our Proven Calculator + Expert Strategy
Join three of BRIDES Magazine's Best Wedding Planners in America as they provide both the TOOLS and TRAINING to take you from barely breaking even to consistently booking luxury clients at truly profitable rates.
The Problem:
Pricing in the Dark Costs You Thousands
You're talented. You're experienced. But something's not adding up:
- Your calendar is full, yet your bank account doesn't reflect your hard work
- Other vendors in your market are charging 2-3x more for similar services
- You're working more but making less than you did last year
The Solution:
A Complete Method, Not Just Another Course
Most pricing courses give you theory without practical application. Most calculators lack the strategic foundation to use them effectively.
The Luxury Wedding Pricing Method gives you BOTH.
Introducing
The Luxury Wedding Pricing Method:
E3 Pricing Calculator + Strategic Training Sessions
E3 Pricing Calculator
Multiple Revenue Stream Analysis: Track up to 5+ service or product offerings with detailed capacity planning
Complete Overhead Breakdown: Calculate your true fixed costs across multiple business categories
Cost-Per-Client Tracking: Identify exactly what each client costs you in gifts, assistants, and styling accessories
Value-Based Pricing Formulas: Move beyond cost-based pricing with built-in value adjustment worksheets
Service & Product Planning: Distinct worksheets for both service-based and product-based businesses
Profit Planning Projections: Set minimum, mid, and stretch goals with automatic revenue calculations
The Strategic Sessions + Workbooks
Psychology of Premium Pricing: Master proven approaches to luxury client acquisition and retention
Discipline-Specific Frameworks: Access tailored training for planners, photographers, and creatives
Creative Fee Structures: Learn how to separate your expertise fees from execution costs
Luxury Client Communication: Scripts and templates for presenting high-end proposals confidently
Payment Schedule Design: Optimize your cash flow while enhancing the client experience
Destination & Travel Pricing: Special frameworks for pricing work beyond your local market
We're here to help you finally
Price your services with confidence and build a truly profitable business in the luxury wedding industry.
This is what we're offering
Recorded
Strategic Training Sessions & Implementation Guides
9 comprehensive modules across 7 core areas with actionable frameworks designed to build a profitable luxury-focused business positioned for premium clients.
In-Depth
Application Workbooks
Transform theoretical concepts into practical business changes with our carefully crafted companion workbooks for each strategic module.
The Ultimate Companion
The Do The Math Pricing Toolkit
Implement precise pricing strategies instantly with our comprehensive calculator and step-by-step workbook designed for luxury wedding professionals.
"I mean, where do I even start about how my life and business has changed? From 4k clients to 30k+ and stepping into my most powerful self. I am energized by my business and career, instead of it sucking my energy away.""
Megan Pettus - Megan Pettus Films
Baylye Burnette - Baylye Burnette Events & Design:
"I enforced my percentage and I'm finally breaking 5 figures on a wedding booking. Approx $17k for planning and design. It took me so long to overcome the hurdle I cemented in place that I wasn't worth asking for money past my minimum. Thank you E3 for showing me percentage pricing, I could not have done it without E3!"
Anna Shackleford - Anna Shackleford Photography:
“I just booked my largest contract ever (19k) and I wanted to say thank you for equipping me with the education/resources I needed to better understand the luxury market. What you are doing with the EEE group is changing peoples lives. You ladies are such a gift in my life and I’m so grateful for your friendship!”
Here's what you'll learn:
CORE CURRICULUM - for all disciplines
Module 1
Your Pricing is Your Marketing
Master the psychology of luxury pricing
Learn why your pricing is your most powerful marketing tool
Understand how your pricing shapes client perception
Includes our workbook of strategic exercises to align pricing with brand value for luxury clients.
Module 2
The Creative Fee Revolution
Discover how to price your expertise separately from execution
Learn to structure fees that reflect your true value
Master presenting premium pricing to your ideal clients
Includes scripts and tools to confidently present and implement creative fees that reflect your luxury brand value
OUR SPECIALIZED TRACKS
Planners & Designers Track
Percentage-Based and Hybrid Pricing
Master percentage-based pricing with our proven three-part structure
Implement strategic payment schedules that improve cash flow and client experience
Track overhead costs properly to ensure profitability at every service level
Build sustainable pricing for both lovely and luxury market segments
Includes essential tools: Percentage Pricing Workbooks & Pricing Conversation Scripts
Photographers & Cinematographers Track
with Charla Storey & Matt Harris
Learn pricing strategies directly from luxury photographers and cinematographers, then immediately implement with practical tools:
Video sessions showing how to move beyond packages, price for luxury deliverables, structure travel fees, and create sustainable multi-day pricing.
Includes our "Know Your Numbers" checklist to use alongside our Pricing Calculator to transform theory into action for your business.
Creative Partners Track
with Maxine Owens, Mekala Tinnin and Claire Balest
Learn profitable pricing strategies with luxury florists, stationers and beauty professionals
Master the mindset and mechanics of separating design fees from production costs
Develop frameworks for pricing luxury-level proposals and custom work
Build a sustainable pricing structure specifically tailored to your discipline
Includes our Pre-Calculator Pricing Workbook
Including two bonus modules
To prepare you for the most exciting opportunities in the wedding industry and get your mindset ready to operate with your true worth in mind.
Best Practices for Destination & Travel Pricing
Explore all the aspects of travel and destination work and how to plan for them.
Learn our best tips on how to price, how to bill, our favorite apps, resources and products, and best practices.
Includes our Destination Event Pricing Guide and Sample Travel Clauses for Destination Event Contracts
Mindset Session with Courtney Wolf
A dynamic class with Courtney on pricing psychology, challenging limiting beliefs about money and value.
Be inspired to confidently update your pricing to attract luxury clients.
Includes our comprehensive workbook for mapping your strategic price increase journey and setting you up for success.
Alyssa Nishikawa - Aly Ann Events:
"I wanted to share my sincere appreciation as the content has surpassed my expectations. Thank you so much! From the bottom of my heart, thank you for sharing your expertise."
Sacia Matthews - Sacia Matthews Photography:
"This is for you if you are ready to learn from those who operate at a high-vibe frequency and are ready to take fast action in your business. If you're ready to walk in alignment and watch your business and life start moving the needle to get to the next level, then this is it."
What's included in your Complete Method
The "Do The Math" Toolkit
- The E3 Luxury Pricing Calculator - Transform theory into action with our comprehensive Excel tool that calculates your true minimum, projects profit scenarios, and builds sophisticated pricing models
- Custom Revenue Stream Planning - Track up to 5+ service or product offerings with detailed capacity planning to maximize your income
- Value-Based Pricing Formulas - Move beyond cost-based pricing with our built-in value adjustment worksheets
- Goal Setting Framework - Set min, mid, and max revenue targets with automatic projections for sustainable growth
- Both Service & Product Models - Separate worksheets designed for service-based and product-based businesses
The Strategic Training Sessions + Workbooks
- Psychology of Premium Pricing - Master proven approaches to luxury client acquisition and retention
- Discipline-Specific Frameworks - Access tailored training for planners, photographers, and creatives
- Creative Fee Structures - Learn how to separate your expertise fees from execution costs
- Luxury Client Communication - Scripts and templates for presenting high-end proposals confidently
- Payment Schedule Design - Optimize your cash flow while enhancing the client experience
- Multi-Revenue Stream Development - Create complementary service offerings for increased profitability
- Destination & Travel Pricing - Special frameworks for pricing work beyond your local market
Master the Elite Pricing Strategies That Actually Work
Stop wondering why other vendors command premium rates while you're stuck competing on price. This comprehensive course reveals the exact strategies used by leading luxury wedding professionals to:
- Build thriving businesses serving high-end clients
- Structure pricing that supports their desired lifestyle
- Maintain healthy profit margins on every booking
- Scale with intention, not volume
Developed by three of BRIDES and Martha Stewart Weddings Best Wedding Planners in America, this mini course is customized for photographers, videographers, planners, florists, stationers, hair & makeup artists, and other wedding professionals ready to elevate their businesses.
Meet your coaches
Hi, I'm Courtney
Serving as Invision Events' Principal Planner, Courtney is a business and life coach wrapped up in a wedding planner’s body, she's been dubbed a “personal trainer for your small biz” and a “small business therapist”.
Her background includes a degree in Marketing as well as her MBA and with this lens she views our industry objectively and runs all things operational and client-facing for Invision.
Hi, I'm Wendy
Owner of Birds of a Feather Events, Wendy comes from a television background where she produced and directed live television and called the shots - literally! After 8 years of 60 hour work weeks and feeling a disconnect the burnout was real and she decided she needed a change.
Today, after 13 years of owning her own planning and design business, much of Wendy’s time is focused on educating other vendors on best business practices to transform their own businesses through honesty and “tough love”. Wendy has been deemed a Top Wedding Planner and Event Designer Worldwide by Martha Stewart Weddings, and Best Wedding Planner in America by BRIDES.
Hi, I'm Julie
Julie Bunkley is the owner & creative director of Invision Events, a Birmingham, Ala. and Atlanta, Ga. based award winning design and plan firm. A public relations and design maven as well as a long-term, strategic visionary, Julie’s aesthetic and passion for building a brand is well over a decade in the making. Her eye is always on the long game, reminding us that a sustainable and successful business is a marathon and not a sprint.
Julie and her team at Invision serve couples from coast to coast and are most well known for their refined and tailored aesthetic as well as their thoughtful and intentional approach.
Featured in Martha Stewart Weddings, People, The New York Times, Fortune, BRIDES, In Style, Town & Country and Bridal Guide, they’ve been named twice by BRIDES as a Best Wedding Planner in America and by Southern Living as one of the South’s Best Wedding Planners.
This is perfect for you if:
- You're ready to raise your prices but need a proven strategy to make the transition
- You know you should be charging more but struggle with confidence in your pricing
- You want to attract luxury clients but aren't sure how to position yourself in that market
- You're looking to move from volume to value in your business model
- You're prepared to reimagine your pricing structure to support the lifestyle you desire
This course isn't for you if:
- You're still mastering the fundamentals of your craft
- Your business is already generating significant profit while working less than 40 hours per week
- You prefer a high-volume, lower-price business model
- You're not ready to make meaningful changes to your pricing strategy
- You're comfortable with your current client base and pricing structure
Frequently Asked Questions
How is the course structured?
Can I access all three tracks, even if I'm only in one discipline?
How is this different from other pricing courses?
I'm just starting out - is this course right for me?
Will this work for my market?
How quickly can I implement these strategies?
Is additional support available if I need personalized guidance?
Kait Pena - Kait Pena Photography:
"I doubled my prices from $7k-15k. The content was so instrumental in helping me accomplish that. Thank you, thank you!"
Grant Daniels - Grant Daniels Photography:
"From $10k to $17k average bookings."
Limited time offer
Special Launch Price - Save $690
This comprehensive pricing program, including all three specialized tracks and bonus materials, is available at this exclusive rate for a limited time.
Secure Your Spot - $98
Master the Elite Pricing Strategies That Actually Work
Stop wondering why other vendors command premium rates while you're stuck competing on price. This comprehensive course reveals the exact strategies used by leading luxury wedding professionals to:
- Build thriving businesses serving high-end clients
- Structure pricing that supports their desired lifestyle
- Maintain healthy profit margins on every booking
- Scale with intention, not volume
Developed by three of BRIDES and Martha Stewart Weddings Best Wedding Planners in America, this mini course is customized for photographers, videographers, planners, florists, stationers, hair & makeup artists, and other wedding professionals ready to elevate their businesses.
