The Luxury Wedding Pricing Mini Course
Charge Your Worth
Learn the secret to pricing your services that the industry's leading luxury vendors follow from three of BRIDES and Martha Stewart Weddings Best Wedding Planners in America
Are You Experiencing Financial Insecurity?
Wondering how all the "big names" are charging more than 4 times as much as you and are fully booked and in demand?
In this eight module mini course we share all of our secrets, tips, tricks, processes and strategies for pricing your worth that you can implement today
- Learn why luxury clients are not booking you (hint: you are probably too cheap, not too expensive)
- How to price your services based on your own lifestyle and overhead, not just based on what someone else is charging
- Get the inside scoop on how to present your pricing to clients (get rid of those "packages" and go custom)
The pricing strategies we use in our businesses have made us millions and we're sharing ALL our secrets with you in this easy mini course!
"I mean, where do I even start about how my life and business has changed? From 4k clients to 30k+ and stepping into my most powerful self. I am energized by my business and career, instead of it sucking my energy away.""
Megan Pettus - Megan Pettus Films
Introducing
The Luxury Wedding Pricing
Mini Course
Book More High Quality Clients
Learn the super secret pricing strategies of the industry's leading "big name" vendors and fill your calendar now.
Better Understand Your Finances
Gain financial security and freedom by learning to understand your finances and cash flow.
Stop Living Booking to Booking
A pricing structure and process you can implement today that will ensure your bank account stays flush.
Make More Money Doing Less
No more wondering how to book more business, these trainings will fill your calendar with the dreamiest of clients!
Here's what we'll cover
Everything you need to book more dream clients
Module 1
Your Pricing is
Your Marketing
What does pricing have to do with marketing? Explore why your pricing reflects your value as we discuss the aspects of your brand it signals to your client. Learn from Gretchen Culver of Rocket Science Weddings and Events as she explains how pricing is better marketing than your images or logo and what it reflects to your client.
Module 2
Pricing Part 1 - Planners and Designers
Learn from Valerie Gernhauser of Sapphire Events as we discuss how these models apply to the different levels of the industry, as well as some tips to price yourself for the level you want.
Module 3
Pricing Part 2 - Photographers and Cinematograpers
Explore the factors that feed into your pricing strategy. Learn from photographer Charla Storey, as well as Matt Harris of the Film Poets as we discuss their views on the subject and tips for structuring your own pricing.
Module 4
Pricing, Part 3 - Floral Designers, Stationers, Hair & Makeup Artists
Learn from pros Maxine Owens of Max Owens Design Mekayla Tennin of Tie That Binds, and Claire Balest of Claire Balest Hair and Makeup as they each discuss their own pricing strategies as they relate to their individual disciplines.
Module 5
Pricing for Photographers - Part 2
Join us as we revisit Pricing for Photographers with Charla Storey. Learn pricing strategies, advice for getting out of the “dead zone,” and what to do when you have outgrown your market.
Module 6
Best Practices for Destination/Travel - Pricing, Logistics, Tips + Tricks
What do you do when you have to travel for work? Explore all the aspects of travel and destination work and how to plan for them. Learn our best tips on how to price, when to arrive/how long to stay, how to bill, our favorite apps/resources/products, tips and tricks, and best practices.
Module 7
Charging a Creative Fee
What is a “creative fee” in the wedding industry? Explore what it is, what does it “cover,” and why you need one. Learn from Matthew Wengerd of A Fine Press who this fee is applicable for, how it works, how you sell it, and what it looks like in action.
Module 8
Update Your Pricing - Now or Never!
As a creative, how do you know what to charge for your services? Join us as our hosts leads our discussion on raising your prices NOW and why it’s important. Learn why our worth is mutually exclusive from what we charge, why money is just a tool, and what we think leaders must do to remain leaders.
Baylye Burnette - Baylye Burnette Events & Design:
"I enforced my percentage and I'm finally breaking 5 figures on a wedding booking. Approx $17k for planning and design. It took me so long to overcome the hurdle I cemented in place that I wasn't worth asking for money past my minimum. Thank you E3 for showing me percentage pricing, I could not have done it without E3!"
Anna Shackleford - Anna Shackleford Photography:
“I just booked my largest contract ever (19k) and I wanted to say thank you for equipping me with the education/resources I needed to better understand the luxury market. What you are doing with the EEE group is changing peoples lives. You ladies are such a gift in my life and I’m so grateful for your friendship!”
Learn the super secret pricing strategies of luxury wedding pros and book your dream clients now
Stop wondering how to make your business truly profitable. With this 8 module mini course you can implement our simple strategies today to achieve financial freedom. From three of BRIDES and Martha Stewart Weddings Best Wedding Planners in America this mini course is for photographers, videographers, planners, florists, stationers, hair & makeup artists, DJs, venues and any and all vendors in the weddings and special events industry.
Meet your coaches
Hi, I'm Courtney
Serving as Invision Events' Principal Planner, Courtney is a business and life coach wrapped up in a wedding planner’s body, she's been dubbed a “personal trainer for your small biz” and a “small business therapist”.
Her background includes a degree in Marketing as well as her MBA and with this lens she views our industry objectively and runs all things operational and client-facing for Invision.
Hi, I'm Wendy
Owner of Birds of a Feather Events, Wendy comes from a television background where she produced and directed live television and called the shots - literally! After 8 years of 60 hour work weeks and feeling a disconnect the burnout was real and she decided she needed a change.
Today, after 13 years of owning her own planning and design business, much of Wendy’s time is focused on educating other vendors on best business practices to transform their own businesses through honesty and “tough love”. Wendy has been deemed a Top Wedding Planner and Event Designer Worldwide by Martha Stewart Weddings, and Best Wedding Planner in America by BRIDES.
Hi, I'm Julie
Julie Bunkley is the owner & creative director of Invision Events, a Birmingham, Ala. and Atlanta, Ga. based award winning design and plan firm. A public relations and design maven as well as a long-term, strategic visionary, Julie’s aesthetic and passion for building a brand is well over a decade in the making. Her eye is always on the long game, reminding us that a sustainable and successful business is a marathon and not a sprint.
Julie and her team at Invision serve couples from coast to coast and are most well known for their refined and tailored aesthetic as well as their thoughtful and intentional approach.
Featured in Martha Stewart Weddings, People, The New York Times, Fortune, BRIDES, In Style, Town & Country and Bridal Guide, they’ve been named twice by BRIDES as a Best Wedding Planner in America and by Southern Living as one of the South’s Best Wedding Planners.
This is for you if:
- You want to raise your prices, but are terrified no one will book you
- You want to work with more high-end clients
- You want to learn the super secret pricing strategies of the "big names" in the industry doing luxury weddings
This isn't for you if:
- You're not confident in your craft (planning, photography, designing, etc.)
- You're already earning multiple six figures working less than 40 hours a week
- You love working with clients with tiny budgets
Kait Pena - Kait Pena Photography:
"I doubled my prices from $7k-15k. The content was so instrumental in helping me accomplish that. Thank you, thank you!"
Grant Daniels - Grant Daniels Photography:
"From $10k to $17k average bookings."
For a limited time, save $690
Normally the minicourse is $788, but now you can save $690 and purchase the training for the low, low one time cost of $98. It's a total no brainer!
BUY AND SAVE NOWAlyssa Nishikawa - Aly Ann Events:
"I wanted to share my sincere appreciation as the content has surpassed my expectations. Thank you so much! From the bottom of my heart, thank you for sharing your expertise."
Sacia Matthews - Sacia Matthews Photography:
"This is for you if you are ready to learn from those who operate at a high-vibe frequency and are ready to take fast action in your business. If you're ready to walk in alignment and watch your business and life start moving the needle to get to the next level, then this is it."
Learn the super secret pricing strategies of luxury wedding pros
Stop wondering how to make your business truly profitable. With this 8 module mini course you can implement our simple strategies today to achieve financial freedom. From three of BRIDES and Martha Stewart Weddings Best Wedding Planners in America this mini course is for photographers, videographers, planners, florists, stationers, hair & makeup artists, DJs, venues and any and all vendors in the weddings and special events industry.