The Magic of (Luxury) Marketing Mini Course
Learn How to Market Your Brand to Luxury Clients
Finally understand the do's and don'ts of luxury marketing efforts from three of BRIDES and Martha Stewart Weddings Best Wedding Planners in America
Does luxury marketing feel like an enigma you just can't solve?
If you aren't seeing results, it's probably because
you're applying the wrong principles and the wrong strategies in the wrong places at the wrong time.
In this 6 episode mini course, we'll give you the clarity you need - the who, what, when, where, and HOW of marketing to luxury clients - to finally reach and connect with this specific customer.
- Gain a whole new world of insight and perspective on connecting with luxury clients through your marketing efforts
- Show up in the spaces your client already lives with the right strategies to not only attract them, but book them, too
- Take your business to the next level as you effectively learn how to market to your ideal clients
Learn the do's and dont's of luxury marketing with The Magic of (Luxury) Marketing Mini Course!
“You taught me that luxury was a FEELING and that I needed to be damn good at being my authentic self, while serving my clients in the most fulfilling and encompassing way.”
Shannon Griffin, Shannon Griffin Photography
Introducing
The Magic of (Luxury) Marketing Mini Course
Connect with Luxury Clientele
Gain a whole new world of insight and perspective on your marketing efforts with this specific niche
Apply the Right Strategies
Show up in the spaces your client already lives with proven strategies in place
Solve the Marketing Mystery
Take your business to the next level as you effectively learn how to market to your ideal clients
Here's what we'll cover
Everything you need to successfully market your brand to luxury clientele
Module 1
Marketing to Luxury, Lovely & Budget Clients
The Differences and How to Understand Them
The name of your business can affect whether or not a high end, high touch client even looks at you or if they’re repelled altogether. Here you'll learn the different kinds of clients and how who they are applies to your marketing strategies.
Module 2
Your Pricing is Your Marketing
with Gretchen Culver of Rocket Science Weddings and Events
What does pricing have to do with marketing? In this module, you'll explore why your pricing reflects your value as we discuss the aspects of your brand it signals to your client.
Module 3
Building Trust and Consistency Through Social Media Messaging + Engagement
with Aleya Harris of Flourish Marketing
What is consistency? How does it apply to your social media? Explore with us what this concept means in relation to your business as well as some tips to make this consistency easier in a busy industry.
Module 4
Seriously, Stop It: No More Thirsty Social Media Posts
(and Why it's Killing Your Brand + Credibility)
What is a “thirsty” social media post, and why are we DONE with seeing them? Learn why we don’t want to see you making these mistakes and why they are counterproductive to the end goal of the luxury market.
Module 5
Branding, Marketing + Messaging: Having a Strategy
with Sarah Love of Sarah Kay Love
Why do we need a strategy in our marketing and branding? In this module, you'll explore what it means to have a cohesive message in our marketing and branding and why it is important when attracting our ideal clients.
Module 6
Real Fun with Reels
with Aislinn McKenna of Aislinn Eileen Coaching and Megan Pettus of Megan Pettus Films
Learn from two viral Reel-makers, the fun ways they have incorporated reels into their brands, tips and tricks to making reels work for you and your brand, resources for creating reels, and more.
Taylor Petronovich, Taylor Petronovich Films
“I’ve been LOVING the content so far. My mind is seriously being blown each and every time I watch one of the trainings. So. Much. Value. Thank you!”
Christina Baird, Christina Baird Photography
“I feel like I have learned SO much and love the way topics are discussed and the transparency you provide. So many of these topics are just not discussed in depth between vendors (or at all). I appreciate that y'all keep it real and don't sugarcoat things. The only way we can grow is with someone pushing us to go out of our comfort zones.”
The Magic of (Luxury) Marketing Mini Course - previously $598
NOW $98
LIMITED TIME SAVINGS of $500
BUY NOWSee the results of your marketing efforts and finally connect with luxury clients.
To successfully market to luxury clients, you need the right principles and the right strategies in the right place at the right time. With this 6 module mini course, you'll find all the do's and don'ts of marketing to luxury clients that you need to know.
From three of BRIDES and Martha Stewart Weddings Best Wedding Planners in America this mini course is for photographers, videographers, planners, florists, stationers, hair & makeup artists, DJs, venues and any and all vendors in the weddings and special events industry.
Meet your coaches
Hi, I'm Courtney
Serving as Invision Events' Principal Planner, Courtney is a business and life coach wrapped up in a wedding planner’s body, she's been dubbed a “personal trainer for your small biz” and a “small business therapist”.
Her background includes a degree in Marketing as well as her MBA and with this lens she views our industry objectively and runs all things operational and client-facing for Invision.
Hi, I'm Wendy
Owner of Birds of a Feather Events, Wendy comes from a television background where she produced and directed live television and called the shots - literally! After 8 years of 60 hour work weeks and feeling a disconnect the burnout was real and she decided she needed a change.
Today, after 13 years of owning her own planning and design business, much of Wendy’s time is focused on educating other vendors on best business practices to transform their own businesses through honesty and “tough love”. Wendy has been deemed a Top Wedding Planner and Event Designer Worldwide by Martha Stewart Weddings, and Best Wedding Planner in America by BRIDES.
Hi, I'm Julie
Julie Bunkley is the owner & creative director of Invision Events, a Birmingham, Ala. and Atlanta, Ga. based award winning design and plan firm. A public relations and design maven as well as a long-term, strategic visionary, Julie’s aesthetic and passion for building a brand is well over a decade in the making. Her eye is always on the long game, reminding us that a sustainable and successful business is a marathon and not a sprint.
Julie and her team at Invision serve couples from coast to coast and are most well known for their refined and tailored aesthetic as well as their thoughtful and intentional approach.
Featured in Martha Stewart Weddings, People, The New York Times, Fortune, BRIDES, In Style, Town & Country and Bridal Guide, they’ve been named twice by BRIDES as a Best Wedding Planner in America and by Southern Living as one of the South’s Best Wedding Planners.
This is for you if:
- Your marketing efforts are going nowhere and you're tired of not seeing success
- You're ready to level up your business but you need to market to the right clients to get there
- You want to solve the enigma of marketing that all the "big names" in the industry have already mastered
This isn't for you if:
- You are successfully attracting and connecting with your ideal client regularly
- Your calendar is full of your ideal clients at the luxury level
- You have already solved the mystery of marketing to luxury clientele
Katie York, Katie York Photography
“I am beyond thankful for everything Courtney, Julie, and Wendy have poured into these lessons. It's been a complete game-changer."
Renee Lemaire, Renee Lemaire Photography
"Truly the best investment that I've made in myself and my business."
For a limited time, save $500
Normally the mini course is $598, but now you can save $550 and purchase the training for the low, low one time cost of $48. It's worth EVERY penny.... and then some!
BUY AND SAVE NOW
Megan Gielow, MorningWild Photography
Taylor English, Taylor English Photography
"THANK YOU from the very bottom of my toes to the top of my head for everything you've done for me and for the industry. I really just can't say enough how grateful I am to have been part of something so revolutionary."
See the results of your marketing efforts and finally connect with luxury clients.
To successfully market to luxury clients, you need the right principles and the right strategies in the right place at the right time. With this 6 module mini course, you'll find all the do's and don'ts of marketing to luxury clients that you need to know.
From three of BRIDES and Martha Stewart Weddings Best Wedding Planners in America this mini course is for photographers, videographers, planners, florists, stationers, hair & makeup artists, DJs, venues and any and all vendors in the weddings and special events industry.
