master the art of luxury branding
Luxury Branding Basics Bundle
Everything you need to know about branding to the luxury market – and no, it’s not just your color palette and logo design!
What attracts luxury clientele is very specific.
So if you want to break into the luxury market (and stay there), your brand needs to reflect that.
But how?
This nine module bundle will teach you everything you ned to know about branding to the luxury market, including:
- What a luxury brand is (hint: it's not just your logo!)
- How to establish your brand to attract luxury clientele
- And which branding strategies to focus on so that your business can thrive in the world of luxury weddings
Master the art of luxury branding with The Luxury Branding Basics Bundle!
Introducing
Luxury Branding
Basics Bundle
Learn What a Luxury Brand Is
Hear from experts what the do's and don'ts are for establishing your luxury brand. (And yes, it's more than your logo!)
Implement the Right Strategies
Focus on what matters when it comes to your brand with all the nuances and layers that make your business unique.
Attract and Serve Luxury Clientele
Set your business apart and attract the clients of your dreams by branding to the luxury market.
Here's what we'll cover
Everything you need to brand to the luxury market
Module 1
The Blueprint to a Stand-Out Brand
Kristi Drago-Price of Editor’s Edge breaks down what a high touch brand REALLY looks like and steps to take to get there yourself.
Module 2
Branding: It's More than Just a Logo
Victoria Della Torre of Etiquette Design joins us to share her own brand journey, as well as what pieces of your business define your brand more than an actual logo.
Module 3
Building a Sister Brand
“Sister Brands." What are they? Why should you (or shouldn't you) start one? And how do you actually introduce one into your biz? This module dives deep into this popular topic!
Module 4
Branding, Marketing + Messaging: Having a Strategy
This module features Sarah Love of Sarah Kay Love as she breaks down why often hiring a brand consultant is the best strategy and how to use their tips to craft one that works for you.
Module 5
Cultivating and Spending Your Personal Brand Capital
What is “brand capital” and why is it NOT tangible currency? This module focuses on the path to creating personal brand capital beyond your core business that broadens your career choices and presents you with further revenue streams that you wouldn't have access to otherwise.
Module 6
Creating and Casting a Long Term Vision
Long-term vision is vital to business growth - there is no way to keep your business sustainable AND in a growth mindset without knowing the end-game. Learn our personal methods as well as their goals for the practice of vision casting.
Module 7
Personal Brand Building
In this Ask Me Anything style module with our very own Julie Bunkley of Invision Events, we talk all things personal brand. But what does that actually mean? You'll learn what consciously putting pieces of yourself out there looks like, how you use what you have NOW to make the brand you want in your future, and more.
Module 8
Professionalism vs. Discernment: Know the Difference
Often, we find that many in our industry are continuing to mix up these terms and use them and apply them incorrectly. Truly, it’s an art form of its own to master the use of each. Join us for this episode as we tackle this subject and drop the truth bombs!
Module 9
Nuances, Layers and Differences The Low Down on Custom vs. Semi-Custom
Do you fully understand the difference between custom and semi-custom and what budget tiers they are best suited for? In this module we discuss how each fit into the different budget tiers, how important it is to learn how to sell these items properly to your clients, and how to get started and dip your toe in both the custom and semi-custom worlds.
Your brand is more than just your logo.
If you want to attract luxury clients, your brand needs to reflect that. This 9 module bundle covers everything you need to know about branding to the luxury market – and no, it’s not just your color palette and logo design! In the Luxury Branding Basics Bundle, you’ll learn what the experts have to say about how to establish your brand to break into the luxury wedding market, for good.
Meet your coaches
Hi, I'm Courtney
Serving as Invision Events' Principal Planner, Courtney is a business and life coach wrapped up in a wedding planner’s body, she's been dubbed a “personal trainer for your small biz” and a “small business therapist”.
Her background includes a degree in Marketing as well as her MBA and with this lens she views our industry objectively and runs all things operational and client-facing for Invision.
Hi, I'm Wendy
Owner of Birds of a Feather Events, Wendy comes from a television background where she produced and directed live television and called the shots - literally! After 8 years of 60 hour work weeks and feeling a disconnect the burnout was real and she decided she needed a change.
Today, after 13 years of owning her own planning and design business, much of Wendy’s time is focused on educating other vendors on best business practices to transform their own businesses through honesty and “tough love”. Wendy has been deemed a Top Wedding Planner and Event Designer Worldwide by Martha Stewart Weddings, and Best Wedding Planner in America by BRIDES.
Hi, I'm Julie
Julie Bunkley is the owner & creative director of Invision Events, a Birmingham, Ala. and Atlanta, Ga. based award winning design and plan firm. A public relations and design maven as well as a long-term, strategic visionary, Julie’s aesthetic and passion for building a brand is well over a decade in the making. Her eye is always on the long game, reminding us that a sustainable and successful business is a marathon and not a sprint.
Julie and her team at Invision serve couples from coast to coast and are most well known for their refined and tailored aesthetic as well as their thoughtful and intentional approach.
Featured in Martha Stewart Weddings, People, The New York Times, Fortune, BRIDES, In Style, Town & Country and Bridal Guide, they’ve been named twice by BRIDES as a Best Wedding Planner in America and by Southern Living as one of the South’s Best Wedding Planners.
Your brand is more than just your logo.
If you want to attract luxury clients, your brand needs to reflect that. This 9 module bundle covers everything you need to know about branding to the luxury market – and no, it’s not just your color palette and logo design! In the Luxury Branding Basics Bundle, you’ll learn what the experts have to say about how to establish your brand to break into the luxury wedding market, for good.
